In this brief video, Simon Sinek teaches us about the split that often occurs in organizations between financial success and satisfaction with one's work.  What if, the single most important thing you could do was to stay true to your organizational purpose?  What if, the focus on measuring results was why your people have the lost the passion they once had?  What if, as you focused on God's purposes for your job and/or business; God focused on providing an exceeding great abundance?  Can you say, "pressed down, shaken together and running over."

Please kindly consider these points as you listen to Simon explain, in just a few minutes, why purpose matters.  And remember, "Seek 1st the Kingdom of God and all other things will be added to you."

In this video Paul Zak explains how serving others with purpose releases happiness.  He further explains how God designed us to be fulfilled satisfied in this role.  The more we understand of God's design and the nature of Godly destiny, the more excited we become.  It is as if everything is pointing to this grand idea of being Christlike, so that Christ's destiny through you is fully released in the earth.  What could be more interesting than that?

The Center for Neuroeconomic Studies shares,"Question: Can neuroeconomics work for individual businesses?

Paul Zak: There are direct applications for organizational leaders on how you design an environment in which you can be both profitable, productive and have very fulfilled employees. So one way to do that is to lead by fear. So if your business is about exploiting individuals, taking advantage of people, making the biggest profits possible, this is the kind of "greed is good" model, then you kind of just want to whip people into doing things that are not fun, not interesting, it’s a nine to five job.

If instead, the oxytocin research is correct, that individuals normally connect with each other, that’s our motive being as social creatures as human beings, and it means that if business is about service to others then business itself is a virtue – you are engaging in a virtuous activity by serving the needs of somebody else. When you do that, when you serve the needs of your employees, of your customers, you will induce oxytocin release and they will want to reciprocate. So can you say, “Customer loyalty?” This is how you do it.

Okay, so if you can induce this oxytocin rich environment, if you can create this environment, then you have a way to drive productivity and drive individual satisfaction for being part of this organization. We have a purpose, we are here to serve others and we see this as some endeavor that we do together. When do it together we feel good about ourselves and about the people that we’re helping. So what this means is that in the old model, "greed is good," the measurement technique is: lead with fear. In the model, empower individuals to be the best they can be in an organization with purpose, you’re going to lead with love. So if you lead with love then you have this oxytocin environment that will motivate people going beyond, exceeding expectations and leading to delighting the customer, delighting the people around me. And delight is what we really want from a customer experience."