David Hieatt shares, "Have you ever noticed that some of the best brands in the world make us feel something? They tell us their dreams and what they want to change. They bare their soul. And it touches us. At some point, we stop being customers and become fans.These companies like Apple, Patagonia, and so many smaller business around the UK, have a reason to exist. They know why they get out of bed in the morning. They have something that most brands don’t have: A Purpose. And it is an incredibly powerful thing.
Purpose gives you strength to fight the impossible. It builds your culture. It wins you your fans. It is your back-bone. It is your stubbornness. But more importantly, it helps to stop you from quitting. The pain of quitting a business is one thing. But to quit on a dream is quite another.
In his book, David Hieatt (founder of howies and Hiut Denim) will reveal the intuitive (and often counter-intuitive) principles at the heart of any great purpose-driven brand – and show how you can apply them to your own. Things like:
- That ‘why’ matters
- The importance of being first
- Why you only need 1,000 true fans
- How to find your voice and share your story
- How to build a great team and company culture
- Why trusting your customers breeds magic
- Would the world be different, better even, if more businesses were like this?"
Aligning yourself with David's general idea that everyday must be under girded with destiny, and not just any destiny, but a Godly destiny, will set you to not only walk the path of life, but will help you enjoy a life well lived.