Since the early 1990's, the business world has been talking about and innovating around the idea of a balanced scorecard. This concept attempts to move the purpose of business from profitability, which only cares for and esteems the shareholder as the ultimate winner, while all other parties in the transaction are left in second status.
As this idea has progressed, it has fostered debate that shareholders, customers, vendors, employees and the community must all be winners in the business process. And, as the theory goes, everyone ends up better off, including the shareholder who was previously at the center of the economic model.
In this video, Darden School of Business Professor R. Edward Freeman hosts a conversation with John Mackey, Co-Founder & Co-CEO of Whole Foods Market, on the purpose of business.
This is an especially important concept for Christian Business people as they struggle between the need to be profitable and the need to give all - as unto the Lord. However, as you live your Godly destiny through your business, you may discover that God has a desire to bless everyone who comes in contact with your business. Sort of the ultimate God centered scorecard. Just saying.
As this idea has progressed, it has fostered debate that shareholders, customers, vendors, employees and the community must all be winners in the business process. And, as the theory goes, everyone ends up better off, including the shareholder who was previously at the center of the economic model.
In this video, Darden School of Business Professor R. Edward Freeman hosts a conversation with John Mackey, Co-Founder & Co-CEO of Whole Foods Market, on the purpose of business.
This is an especially important concept for Christian Business people as they struggle between the need to be profitable and the need to give all - as unto the Lord. However, as you live your Godly destiny through your business, you may discover that God has a desire to bless everyone who comes in contact with your business. Sort of the ultimate God centered scorecard. Just saying.
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