According to TedxSanJoaquin, "Ashley Coleman was raised out in the country on a vineyard ranch in the Central Valley of California. She liked getting her hands dirty, and especially loved picking grapes during harvest. At an early age, she learned to appreciate hard work and how much goes into making a great wine. As she grew older, her love for wine evolved as well as her passion for giving back. She is a graduate of Notre Dame, 3 year wine sales veteran, MBA student, and lover of all things creative. Now, she is the Chief Executive Officer for Greater Purpose, a wine sales company that gives 55% of its profit to organizations that work with orphaned children all over the world."